Who is VortexDNA?

Our company was incorporated in October 2005 and is based in Christchurch, New Zealand.

In 2007, we validated the predictiveness of our data using Google Search results, proving that people were 14% more likely to click on a link with a high VortexDNA Relevance Score than on one with a low score. In the online ad environment, this equates to a 3% improvement in click rate -- highly significant by Google's own standards.

Based on widely accepted scientific principles and years of research, the data offers companies the ability to better anticipate how their customers are likely to act.

Our Purpose

To empower people to create the life they want.

Wholeness: We work for the good of the whole. Something has to work for everyone or we don't do it.

Sharing: We believe sharing is the basis of all prosperity. Give first and then expect to receive.

Honesty: We are open and honest with you. Transparency allows us to be who we are at all times.

Privacy: We believe in Tough Privacy.