Improve retention and increase share of wallet

Banks juggle many factors to stay competitive, profitable and attractive to consumers, depending on the accurate prediction of customer risk and increasing and retaining the maximum share of wallet of their customers. Key to these processes is the presence of quality, granular and precise data.

VortexDNA data can help with:

• ACQUISITION by identifying the types of customers who fit with the bank's strategic philosophy, so as to target acquisition activities and promotions to the right prospects
• RETENTION by identifying the existing customers at the greatest risk of switching bank, so as to undertake targeted retention activities and improve persistency
• CROSS-SELLING by identifying which customers are the most likely to purchase which additional products and services, so as to maximise the bank’s share of wallet
• PLANNING by identifying not only the customers who are the most profitable at present but also those who will be profitable in the future and the likely timeframe of that profitability
• RISK MANAGEMENT by identifying at application which customers pose the greatest risk of delinquency or default

VortexDNA provides new and original data to add to your existing analytical dataset. This isn't simply a new perspective; it's a new dimension that is unique and proven to be highly predictive.

Our predictive data can help you improve your share of wallet, increase persistency rates and attract more profitable customers, all of which has a positive impact on your bottom line.