How mywebDNA Works
mywebDNA works by matching a numerical profile of who you are-your purpose, values and life focus-with a numerical profile of each of the sites in your Google™ search results. Using the technology is simple:
| Download the free mywebDNA plug-in to the Firefox™ browser. | |
| Complete a short survey | |
| That's it! The plug-in runs invisibly in the background, appearing only to circle the two Google™ search results most relevant to you. |
As you complete more surveys over time (you choose how often you take a survey) your profile becomes more refined.
But how does mywebDNA know the purpose and values of a website? After all, it's not a person. How can a site even have purpose and values?
Let's say your numeric profile is 100,000. You visit a site. That site now has a profile of 100,000. Your friend, who has a profile of 70,000, visits the same site. The site's profile now becomes 85,000.
Now you run a Google™ search, and that site is one of the results. mywebDNA knows that you have an 85% relevance with the site—and if that is one of the two highest ratings in your search results, mywebDNA will circle it.

If you click through, the site's profile will get updated again, this time to 90,000. As many thousands of users visit a site, the site's profile becomes an accurate reflection of the core purpose and values of the people who are most likely to visit.
This system allows mywebDNA to get better and better every time you use it. And that's what it's all about—discovering the world you most care about.
Download mywebDNA today and discover the world you most care about.

