News

VortexDNA Featured on National Business TV Show
Christchurch, NZ July 9, 2008.
On Tuesday, VortexDNA was featured on the national morning news show NZI Business. Reporter Lisa Davies did a great job of exploring what the company is about and where it is heading.
Watch the segment here

VortexDNA gets attention from New Zealand newspaper
Christchurch, NZ June 3, 2008.
VortexDNA made headlines today with an article in The Press, one of New Zealand's best-regarded newspapers. Written by Tina Law and evocatively titled, 'Chch firm claims to have penetrated human mind,' the piece covers the evolution of the technology, along with the company's current commercial and financial focus.
Read the article here

VortexDNA to Present at WORLDCOMP'08
Christchurch, NZ May 15, 2008.
The VortexDNA paper 'Mapping the Genome of Human Intention' has been accepted to the 2008 International Conference on Semantic Web and Web Services, part of WORLDCOMP'08: The 2008 World Congress in Computer Science, Computer Engineering, and Applied Computing.
Read complete press release

VortexDNA and [x+1] Aim to Improve Ad Relevance
Christchurch, NZ April 16, 2008.
The VortexDNA technology has already been proven to accurately predict the relevance of online search results. Now the company has signed an agreement with [x+1], a leading New York based ad placement firm, to investigate applying the same technology—and generating the same increase in clickthroughs—to online advertising.
Read complete press release

Track Management to Auction VortexDNA Prediction Technology to Auto Insurance Industry
Pittsburgh, PA. Feb. 28, 2008.
The auto insurance industry has the potential for more accurate predictions about customer behavior—including claims likelihoods—thanks to a novel technology being auctioned by Track Management.
Read complete press release

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The Blog

Play a game and help VortexDNA at the same time

Hello dear readers! As you well know by now from reading this blog, the VortexDNA algorithm creates numeric profiles for websites or objects by aggregating the profiles of everyone who has visited that site or object. So if a site is visited by someone with number 100 and someone with number 200, the site's profile becomes [...]
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Our changing boundaries

In the previous post, we discussed the fact that companies that grow out of alignment to the world around them will gradually lose their effectiveness - tobacco companies being a prime example. The choice those companies face is to transition what they do, so that they re-align themselves with society, or face extinction. To recap, the [...]
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