VortexDNA is industry-agnostic, and can be applied in a wide variety of situations—as evidenced by the samples below.

E-commerce

The ability to anticipate what a customer is likely to want is a significant competitive advantage. Online retailers rely heavily on 'recommendation engines', algorithms that suggest products to customers. VortexDNA technology fits in with existing recommendation engines to predict how relevant a specific product is likely to be to a specific customer. There?s no additional tracking or demographical information required, so no privacy concerns—just better sales.

Insurance

The insurance industry depends on statistical likelihoods to operate profitably, and VortexDNA can improve the accuracy of these statistics through behavioral predictions. Better yet, our technology offers consumers the opportunity to understand why they are likely to experience a negative event and the power to change their behavior, resulting in fewer claims-and, of course, lower premiums!

Television

Television is no longer one?way and passive. On?demand, downloadable, and web?accessible, the new models are forcing companies to rethink their methods for delivering relevant content. VortexDNA can help television companies suggest the programming that each individual customer is likely to enjoy, improving both customer loyalty and the ability to monetize content.

Search

Disambiguating user intent is one of the holy grails of search, and VortexDNA takes it a step further. An independently verified study showed that users are 14% more likely to click on a Google™ search result with a high VortexDNA relevance score than on a result with a low one. If your company wants to provide more relevant search results with better personalization, we're here to help.

Contact us today to see how we can help you reach your goals.

How VortexDNA works and what makes it different.

VortexDNA News

Track Management to auction VortexDNA prediction technology to Auto Insurance Industry.

Google™ Case Study

VortexDNA has been proven and independently validated to improve the relevance of Google™ search results. Click here to learn more (PDF)