The Technology

VortexDNA’s technology works in concert with your existing behavioral modeling and recommendation engines to improve accuracy.

Customer DNA is generated from surveys or click activity

DNA is applied to your products or services

Customer interactions update the database for continual improvement

Customer DNA is compared to your offerings to determine how relevant they are

VortexDNA can be used in e-commerce, insurance, health care ... any industry that relies on predicting relevance or consumer behavior. Click here to find out about specific benefits for your industry.

The Science

VortexDNA technology is driven by scientific discoveries and deep insights into human nature. Read more

Key Benefits

  • More sales through better predictions
  • Complements your existing search and recommendation capability—no costly re-engineering
  • You retain control of mission critical elements
  • Easy to install and customizable to meet your requirements
  • Protects user privacy - does not track history

Click here to download a pdf of the Google case study.

The Blog

Play a game and help VortexDNA at the same time

Hello dear readers! As you well know by now from reading this blog, the VortexDNA algorithm creates numeric profiles for websites or objects by aggregating the profiles of everyone who has visited that site or object. So if a site is visited by someone with number 100 and someone with number 200, the site's profile becomes [...]
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Our changing boundaries

In the previous post, we discussed the fact that companies that grow out of alignment to the world around them will gradually lose their effectiveness - tobacco companies being a prime example. The choice those companies face is to transition what they do, so that they re-align themselves with society, or face extinction. To recap, the [...]
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