privacy

Your DNA (e.g. 452785) is generated from the surveys you take or from your click activity.

privacy

When you click on a link, your DNA gets updated. For example, it could change from 4527856 to 5527856. The change could have come from clicking on a news story or a job ad, but we don’t record that data.

privacy

We only store your new DNA number, not the site you sites you visit. So even if required to do so by law, we could not tell where you have been. We never store information about the individual sites you visit.

It’s easy to see why we have no need to track your searches. All we need to know is the site's aggregate profile and your aggregate profile. We don't need to know the specific activity that generated that profile.


Because of this, we’re able to measure profound alignment, while allowing you to remain as anonymous as you wish.


We also never share your purpose or values with anyone, even those you match with. Only you can do this by changing your account preferences. And your email address is never shared with anyone who doesn’t already have it.

If you ever have any concerns about your privacy please contact us: privacy@vortexdna.com